The invitation card sets the tone for a wedding or any other major personal or professional event. It reflects the general atmosphere that guests should expect. In other words, a successful invitation card is up to the special moment to which you invite your loved ones, colleagues, etc. Just one piece of advice: have your invitation cards and invitation cards made by a specialized printer.
Professionals to avoid unpleasant surprises
Everything related to invitations, i.e. design, printing, and distribution, is an integral part of the preparations and budget to be planned for an important event. Of course, DIY (Do It Yourself) is all the rage, but the know-how and mastery of professionals make all the difference. Well beyond the aesthetic question, modern printing techniques guarantee the quality of the support. A specialized printer masters his techniques through experience and thanks to the specific equipment he works with.
Then, users (individuals and professionals) who entrust the production of their announcements to printers benefit from valuable support upstream, well before the actual printing. Indeed, the attractive visual is not enough. Certain rules apply for an optimal final rendering.
A specialized printer will require certain conditions for high-end printing. Several points must then respect very specific guidelines and characteristics:
- Image resolution
- The type of file to process: PDF, JPEG, PNG, Adobe files (.psd, .indd, .ai…)
- Minimum bleed dimensions for full-page printing (without white borders)
- The dimensions of the safe-cutting zone
- Priority for CMYK mode for colorimetry
- The typography of fonts depends on the software used to create it
- Safety margin and ornament frame on double-sided prints
A specialist printer for valuable creative advice
The professional does not just print the files that are entrusted to him. He is also an excellent technical advisor in terms of creating the visuals. In particular, he can specify the settings to apply when creating the file on common software such as Indesign, Photoshop, or Illustrator. His advice is even more important if the printing of invitation cards is part of the preparations for a professional event.
Despite a perfect mastery of said software, we do not think about certain settings in normal times, when it comes to a file to publish online for example. However, said settings are crucial because they guarantee a better rendering after printing. The folds, margins, etc. can modify the appearance of the file between the screen and once printed.
In addition, a professional offers various finishes. We are talking about lamination, a process consisting of applying a synthetic film to strengthen and embellish the paper. Several finishes are possible: glossy, matte, soft touch, selective varnish, 3D selective varnish, etc.
Also, think about the “after”
The expertise of a specialized printer is therefore essential for the creation of announcements and invitation cards. However, when the event is over, you can still call on a professional printer to thank the people and institutions who came to enhance the event with their presence.
In any case, like invitation cards, the quality of thank you cards also depends on compliance with various criteria essential to high-end printing. Thus, their creation should not be limited to the visual. Take time to perfect the technical parameters before printing.
By using a specialized printer and having your beautiful announcements in your hands, you will realize that physical media have nothing to envy digital. Of course, traditional communication and digital communication complement each other, but for certain events, physical media still have immense potential.
