To stay in the game, a company has an interest in renewing itself. This means constantly offering products or services that are likely to attract customers. However, launching something new is expensive. This is why it is important to know how to use a channel like the Internet to ensure the success of this event.
A good product always attracts attention on the market
A market is considered buoyant when supply meets demand without difficulty. In this case, a good product or a better service is well positioned in the buoyant market. Mastering the latter is important for a B2B company given the complexity of its customers’ characteristics. For clarification, the customers of such a company are also other companies. But even by taking on the role of customer, these companies always remain difficult to satisfy.
There are in principle 6 types of products that a company can launch. The emblematic product or flagship product is the first product on which all its success is based. This is the case of Aviator, a model of Ray Ban glasses that caused a sensation in the 80s. Then there is the loss leader product which is in a way an advertising product. This corresponds to a simpler version of the leading product in the range.
A company that wants to succeed must also offer an additional product. Its use is linked to the main product and it must be attractive and profitable despite its low cost. This is the case, for example, for the complementarity between cars and tires, flower pots and indoor plants, etc. The product launch can also concern a regulatory product. This constitutes a diversification of the company’s activity.
Know how to ensure the launch of a product or service on the internet
You have to ask yourself the right questions before launching a new product on the market. First, the company must ask itself why customers should spend their money on its product/service. This is a fundamental question for companies that specialize in B2B. Indeed, this market is more complex to understand because of the profile of the customers. These are none other than other companies that should request the product/service offered by your company. You have to know how to convince them of the usefulness of what you have to offer them.
It is also better to take advantage of the internet in a subtle way for the launch of a product. To do this, the company must know the type of content to produce to reach more targets. It is also important to choose the medium to use according to the expected result. To provide value safely and continuously, blog posts are, for example, interesting. Instead of praising a new product through an article, it can be wise to subtly slip it into a blog post. This explains the abundance of posts currently dealing with new models of Ray-Ban glasses.
Designing videos for the targets for the new product/service can also be beneficial for the company. To do this, the company only has to invest in platforms dedicated to videos such as YouTube or Dailymotion. Facebook Live and Instagram stories are also veins to exploit. Moreover, it has been revealed that 79% of consumers prefer to learn more about a new product through a video than through text.
Focus on the blog: an internet tool that benefits any business
The latest studies report about 500 million blogs on the internet. Needless to say, it is easy to get lost in this environment. This may explain the reluctance of some companies to create a blog. However, the latter can be a great springboard to ensure the launch of a new product. You only have to look at blogs with informative posts like that of Inès the canopy to be convinced.
When you visit the internet blog, you immediately notice the wealth of information shared. And it doesn’t take more for a company than such a versatile blog to create excitement around a new product.
Who says a blog also thinks about framing an audience? Thus, the blog of a B2B company will target other companies to which it will offer its products/services. But whatever the reader, the important thing is to provide content that attracts and therefore will sell. The content must be optimized on the SEO level. We must not forget the power of the visual either. A blog article illustrated with quality images necessarily makes you want to read.
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