Every year, e-commerce sees its market share grow. For companies, having an efficient website with an intuitive interface is essential to ensure a good reputation on the networks and extend its influence in their field of activity. While most have had such a tool for a long time already, the user experience is not always the most suitable to meet the expectations of visitors in real-time.
Creating a chatbot on your site makes the customer journey more fluid by creating interactivity that helps the bond between a brand and its customers flourish. The voicebot and the phonebot are even more specific variations, which also help reduce costs while improving the user experience. All of these assistants rely on artificial intelligence technologies, which are constantly improving, to offer a service that is ever closer to the demands of new consumers. Presentation.
Why create a chatbot?
In the digital age, it has become essential to know how to respond accurately and responsively to consumer requests. Thanks to the chatbot for websites, your company is equipped with a powerful tool, allowing it to generate leads and contacts at any time without human intervention. Capturing the meaning of the messages sent by prospects, helps you achieve your marketing objectives by offering targeted responses to your visitors but also by archiving their contact details and allowing them to make an appointment in a few clicks.
Creating a chatbot can also serve even more specific purposes. The voicebox is a vocal interface that ensures the processing of telephone requests in an automated and uninterrupted manner. By responding in detail to the questions asked, it filters potential customers and considerably reduces their waiting time. The phonebot can also manage calls by transferring them to a particular department, scheduling appointments or capturing keyboard options.
A versatile and scalable tool
Generally speaking, creating a chatbot allows you to streamline the user experience while saving you money on staffing. Thanks to advances in artificial intelligence and natural language processing, the voicebot can learn automatically and evolve its responses based on the success rate of the proposed answers. Assistance and conversation tools, these marketing aids rely on new technologies to grow the aura of your brand.
These assistants are valuable allies in facilitating the customer journey, a vital issue for companies that want to “attract” as many prospects as possible. The phonebot is, for example, very useful for contacting customers and offering them new services or products while allowing your teams to focus on higher-priority tasks or those requiring human intervention.
Simple and efficient integration
Another advantage is that creating a chatbot is very simple and requires minimal intervention from your IT maintenance teams. The ultimate standalone tool, the chatbot can be implemented in just a few clicks on your site or application. This allows you to easily integrate it into all of your favorite communication channels, Facebook, Telegram, WhatsApp or CMS, and it can also connect to all of your marketing tools such as CRMs.
By facilitating the customer journey, the chatbot has become an essential component for marketers who wish to expand their presence on networks while mobilizing a minimum of human resources. With Chatcompose, you will benefit from the expertise of a company specializing in the subject, which will allow you to enjoy an efficient, precise, and demanding assistant, that will continue to automate your processes, streamline your customer journey and, ultimately, will greatly contribute to your marketing evolution!
